Quality & complianceOfficial

DKMA survey: Danes buy medicines online sensibly but are unsure of the rules

🇩🇰 DKMA · Tue 27 Oct 2026

The Danish Medicines Agency has surveyed public behaviour and attitudes towards online medicine purchases, finding sensible habits but limited knowledge of the sales rules.

The Danish Medicines Agency (DKMA) has published a survey of how the Danish public behaves and what it thinks when buying medicines online. The agency released the findings on 27 October 2026.

According to DKMA, the survey looked at how many people buy medicines online, where they find information about medicines, whether they know the rules on medicines sales, and how they perceive the risks involved.

The headline conclusion is that Danes generally behave sensibly when buying medicine on the internet, but that many lack knowledge of the rules. The material available to VigiEye does not include the underlying figures, such as purchase rates or the share of respondents who know the rules.

The finding may be relevant to DKMA's work on public awareness and on enforcement against illegal online sales of medicines, although the agency's text available to us does not set out specific follow-up measures.

What it means for your team

  • Regulators appear to see consumer knowledge of the rules, rather than risky behaviour as such, as the main gap in online medicine purchasing in Denmark.
  • Teams working on anti-counterfeiting or illegal-sales monitoring in the Nordics may wish to review the full DKMA survey for quantitative data once they have access to it.
  • Companies and online sellers should expect awareness and enforcement on online sales to remain a regulatory focus, though no new measures were stated in the available text.

Official source: DKMA ↗

Article written by VigiEye from the official source (DKMA). AI-assisted; check the source before acting.

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